New Bookmakers

Online sports betting is a rapidly growing industry. The fact that not only are new bookies popping up all the teme, but the old guard is also constantly trying to innovate in order to stay on top, is more than enough to make this clear.

Online bookmakers number in the dozens these days, if not hundreds. And that’s only if we take into account the top betting sites with established brands and customer bases. With all of this expansion and growth, it can be hard to keep up with everything that’s going on in the world of online punting.

With that in mind, BetInfo has created this page dedicated to relatively new betting sites.

Mind you, we’re not claiming that these are the best bookmakers, merely that they are not yet established as some of their larger competitors. If you don’t care about this aspect and want to compare bookies regardless of how long they’ve been in the business, we have a page for that as well.

Without further ado, here is a list of new bookmakers for you to get an overview of what’s out there.

New Betting Sites List

Note that our new bookie list will be updated and changed regularly as new betting sites pop up. Also, eventually, some of these will be up and running for long enough to no longer be considered “new”.

Also, we would like to note that not all of these are reviewed on BetInfo’s bookmaker reviews. The reason for this is simple: with this many betting sites opening up every year, it’s hard to properly have a look at all of them. Our system of bookmaker ratings is thorough and careful, so it takes a while to get a clear picture of a sportsbook offer.

Which brings us to the question: how to rate a new bookmaker?

While we should definitely hold them up to the same standards as the established best bookmakers, there are a few problems that come up with this kind of thinking.

First of, if a new bookie is able to keep up with the competition’s offer – that’s great. But it still doesn’t really give the average punter a real reason to change the betting site they’re used to and that they trust. After all, betting sites with longer track records are inherently somewhat more trustworthy. So why switch if there’s nothing to really gain?

There are several reasons one might want to, and we’ll get into those in the rest of this article. We’ll try to further elaborate on the whole old bookmakers vs. new bookmakers dilemma.

New Betting Sites Advantages


Because we’re looking for concrete reasons for us to move away with options we’re familiar with, we here at BetInfo value innovation in new sportsbooks.

Luckily, we’re not alone: most bookies still trying to get a foot through the door is very much aware that they need to stand out from the crowd if they want to get anywhere. Which is why we’ll cite this as the first advantage to new bookmakers: they are more likely to innovate.

There are several reasons for this beyond just needing to stand out. For starters, innovation in any business carries a degree of risk. Sometimes new ideas don’t end up being as great as they first seemed. For a huge international company with a monthly turnover numbering in the millions, like some top bookmakers are, such a blunder could cost them potentially huge amounts of money. That’s why they tend to play it safe, and stick to what both they and their customers are familiar with.

On the other hand, if a bookmaker’s idea turns out to be bad, they don’t have much to lose anyway. Besides, people are more likely so just shrug it off as a “Hey, at least they tried something different.”

Another positive side to this is that new bookies are generally more likely to use the latest technologies to make their betting offers better. There are several examples of this – to start with, some of the best mobile betting apps have been developed by relatively young bookies.

Better Odds

The latest betting sites often try to outdo the competition with great odds. Now you must be thinking: isn’t it easier for a big, established betting brand to provide better odds, due to already having a huge income?

Well, yes and no. Bigger companies have bigger overhead, require bigger support structures, and have investors demanding bigger profits more often than not.

Small companies, on the other hand, are often not expected to even turn a profit in the first couple of years. Instead, they often focus on establishing a large userbase, which is often done through attractive odds and small commissions.

Bonuses and Promotions

Very similar to the ‘better odds’ argument. The purpose of a betting promotion is just that – to promote. And as we’ve already established, that’s any new online bookmaker’s number one priority.

Furthermore, such sites can figure out more varied ways of promoting their offer. Mobile bonuses, reload bonuses, and myriad other sportsbook bonuses are all fair game.