New Betting Sites Advantages
Because we’re looking for concrete reasons for us to move away with options we’re familiar with, we here at BetInfo value innovation in new sportsbooks.
Luckily, we’re not alone: most bookies still trying to get a foot through the door is very much aware that they need to stand out from the crowd if they want to get anywhere. Which is why we’ll cite this as the first advantage to new bookmakers: they are more likely to innovate.
There are several reasons for this beyond just needing to stand out. For starters, innovation in any business carries a degree of risk. Sometimes new ideas don’t end up being as great as they first seemed. For a huge international company with a monthly turnover numbering in the millions, like some top bookmakers are, such a blunder could cost them potentially huge amounts of money. That’s why they tend to play it safe, and stick to what both they and their customers are familiar with.
On the other hand, if a bookmaker’s idea turns out to be bad, they don’t have much to lose anyway. Besides, people are more likely so just shrug it off as a “Hey, at least they tried something different.”
Another positive side to this is that new bookies are generally more likely to use the latest technologies to make their betting offers better. There are several examples of this – to start with, some of the best mobile betting apps have been developed by relatively young bookies.
The latest betting sites often try to outdo the competition with great odds. Now you must be thinking: isn’t it easier for a big, established betting brand to provide better odds, due to already having a huge income?
Well, yes and no. Bigger companies have bigger overhead, require bigger support structures, and have investors demanding bigger profits more often than not.
Small companies, on the other hand, are often not expected to even turn a profit in the first couple of years. Instead, they often focus on establishing a large userbase, which is often done through attractive odds and small commissions.
Bonuses and Promotions
Very similar to the ‘better odds’ argument. The purpose of a betting promotion is just that – to promote. And as we’ve already established, that’s any new online bookmaker’s number one priority.
Furthermore, such sites can figure out more varied ways of promoting their offer. Mobile bonuses, reload bonuses, and myriad other sportsbook bonuses are all fair game.